Email Events And Inbound Events

Events are external actions taken by campaign recipients. They are often viewed as feedback (positive or negative) to measure the success of the campaign, or used to trigger moving a recipient to a specific phase of campaign based on that action.

The definition of what constitutes an event is open, but typical examples include: product purchasing as a result of a campaign, a recipient using the Unsubscribe link at the bottom of an email, a person signing up to a loyalty scheme advertised on a billboard, or registering on a website, or responding to an offer advertised in the mainstream media.

You can use the following elements to capture Events, either together or separately:

• Email Event
• Inbound Event

• Creating and editing campaigns in Campaign View
  • Adding and Removing Elements
  • Creating Audiences Overview
  • Timer Elements
  • Variable Elements
  • Campaign Settings
  • Email Elements
  • Events
    • Email Events
    • Inbound Events
  • File Output Elements
  • If Branch Element